# Ondeno - AI content planning for brands > Ondeno is a SaaS tool that turns a single seed (a sentence, photo, or link) into > a full social media publication plan for Facebook, Instagram and LinkedIn. > It uses a Brand Playbook - a document describing brand character, tone of voice, > and messaging rules - to generate content that sounds like your brand, not like > generic AI output. Built for B2B companies and independent brands that need > consistent social media presence without a full-time content team. ## Product - [Ondeno - strona glowna](https://ondeno.com/): Overview, use cases, target customers - [Ondeno - wersja polska](https://ondeno.com/pl/): Polish language version of the landing ## How it works Ondeno works in four steps: 1. You create a Brand Playbook (about 20 minutes, done once at the start). 2. For each post, you provide a seed: one sentence, a photo, a link, or a voice note. 3. Ondeno generates a weekly or monthly publication plan based on the playbook. 4. You approve, edit if needed, and posts go out automatically to your channels. ## Key differentiator Without a playbook, any AI tool writes generic average-of-the-market content. With Ondeno's playbook, the content sounds like the specific brand - same voice, same tone, same rules applied consistently across every post and every channel. ## FAQ - Q: What is a Brand Playbook in Ondeno? A: A Brand Playbook is a configuration of your brand character, tone of voice, and key messaging rules. It tells Ondeno who the customer is, what language to use, what topics to cover, and what to never write. It is the reference point for every generated post. You can edit it anytime. - Q: How does Ondeno differ from ChatGPT or Jasper? A: ChatGPT writes anything you ask but does not know your brand - every prompt starts from zero. Ondeno keeps your brand playbook permanently, plans publications over time, generates graphics, and sends posts to channels. Writing is one of many functions, not the whole product. - Q: Does Ondeno replace a content strategist? A: No. Ondeno articulates your existing brand voice into posts at scale. Strategy, voice, and what matters stays with you. Ondeno executes it consistently. - Q: How does Ondeno handle multilingual brands? A: You can maintain the playbook in multiple languages simultaneously. Ondeno generates posts in the language selected for each channel. Translation is not mechanical - each language version follows the voice rules set for that market. - Q: How does Ondeno publish to social media? A: You connect Facebook, Instagram, and LinkedIn accounts once through the official platform APIs. Approved posts go into a queue and publish at the scheduled time. You can pause the queue, edit a scheduled post, or withdraw it before publishing. - Q: How is Ondeno priced? A: You pay per brand, not per click or post. One subscription covers one brand: its playbook, all posts, all channels, the whole team using it. Month to month, no annual contracts, no cancellation fees. ## Optional - [llms-full.txt](https://ondeno.com/llms-full.txt): Full site content for AI agents (coming soon) - [sitemap.xml](https://ondeno.com/sitemap.xml): URL sitemap